Last Updated: July 15th, 2020
This Privacy Policy describes how your personal information is collected, used, and shared when you visit or make a purchase from bitandbloom.com (the “Site”). This statement applies only to the information collected online by the Website. If you do not agree to any of the provisions of this Privacy Policy, do not use the Properties.
Type of Information We Collect & Why
When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the Site, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the Site, and information about how you interact with the Site. We refer to this automatically-collected information as “Device Information”.
We collect Device Information using the following technologies:
- “Cookies” are data files that are placed on your device or computer and often include an anonymous unique identifier. For more information about cookies, and how to disable cookies, visit http://www.allaboutcookies.org.
- “Log files” track actions occurring on the Site, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.
- “Web beacons”, “tags”, and “pixels” are electronic files used to record information about how you browse the Site.
Additionally when you make a purchase or attempt to make a purchase through the Site, we collect certain financial information from you, including your name, billing address, shipping address, payment information (including credit card numbers, ApplePay or PayPal information), email address, and phone number. We refer to this information as “Order Information”.
When we talk about “Personal Information” in this Privacy Policy, we are talking both about Device Information and Order Information. We sometimes provide financial incentives to consumers who share personal information. Most often, this occurs in the form of sharing your email address with us in exchange for a discount on your first order.
How do we use your personal information?
We use the Order Information that we collect generally to fulfill any orders placed through the Site (including processing your payment information, arranging for shipping, and providing you with invoices and/or order confirmations). Additionally, we use this Order Information to:
- Communicate with you;
- Screen our orders for potential risk or fraud; and
- When in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services.
We use the Device Information that we collect to help us screen for potential risk and fraud (in particular, your IP address), and more generally to improve and optimize our Site (for example, by generating analytics about how our customers browse and interact with the Site, and to assess the success of our marketing and advertising campaigns).
When & Why Bit & Bloom LLC Discloses Personal Information:
We share your Personal Information with third parties to help us use your Personal Information, as described above. For example, we use Shopify to power our online store--you can read more about how Shopify uses your Personal Information here: https://www.shopify.com/legal/privacy. We also use Google Analytics to help us understand how our customers use the Site -- you can read more about how Google uses your Personal Information here: https://www.google.com/intl/en/policies/privacy/. You can also opt-out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.
This Privacy Policy does not address, and we are not responsible for, the privacy, information, or other data collection, storage, and use practices of any third party operating any site or property to which any Property contains a link, including, without limitation, Facebook, Inc., Apple Inc., Google Inc., Microsoft Corp., any wireless carriers and any third party who may provide certain services in connection with your access and use of, and our ability to provide certain products and services to you through, the Properties as further detailed herein, including, without limitation, Shopify, Inc., The Rocket Science Group LLC d/b/a Mailchimp, Stripe, Inc., Facebook, Inc., and Google, Inc. (each, a “Service Provider”).
Finally, we may also share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.
How we use Information to Advertise
As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.
You can opt out of targeted advertising by using the links below:
- Facebook: https://www.facebook.com/settings/?tab=ads
- Google: https://www.google.com/settings/ads/anonymous
- Bing: https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads
Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at: http://optout.aboutads.info/.
Social Media Pages
Personal information may be collected directly by the Website through Social Media Pages and may also be collected by the social media site hosting Bit & Bloom's social media page.
The social media sites where Bit & Bloom has its social media pages may provide aggregate information and analysis to Loeffler Randall about visitors’ use of our social media pages. This allows us to better understand and analyze our user growth, general demographic information about the users of our social media pages, and interaction with content on our social media pages. Overall, this information may be used to help us understand the types of visitors and users of our social media pages and their use of the content.
Do not track
Please note that we do not alter our Site’s data collection and use practices when we see a Do Not Track signal from your browser.
Your Rights Regarding Personal Information
California Privacy Rights
California law permits customers of Bit & Bloom who are residents of the State of California to request certain information regarding Bit & Bloom's disclosure of such personal information during the prior calendar year, in addition to the names and addresses of the third parties that received such personal information during the prior calendar year for their direct marketing purposes or, if not feasible, examples of the products and services marketed by such third parties. If you would like to make such a request, please email us at horsepeople@bitandbloom.com with the words “California Privacy Rights” in the subject line.
European Privacy Rights
If you are a European resident, you have the right to access personal information we hold about you and to ask that your personal information be corrected, updated, or deleted. If you would like to exercise this right, please contact us through the contact information below.
Additionally, if you are a European resident we note that we are processing your information in order to fulfill contracts we might have with you (for example if you make an order through the Site), or otherwise to pursue our legitimate business interests listed above. Additionally, please note that your information will be transferred outside of Europe, including to Canada and the United States.
Commercial Emails
If you no longer wish to receive emails from our Website, please follow the “unsubscribe” instructions included on every newsletter sent by Bit & Bloom or unsubscribe through your online account. Please be aware, however, that even if you request to be removed from our email marketing list, you may still receive email confirmations for any orders placed through the Website. If you no longer wish to receive marketing materials from Bit & Bloom via regular postal mail, please contact horsepeople@bitandbloom.com and tell us in your comments that you want to be removed from Bit & Bloom's postal mailing list, including the postal address you wish to have removed.
Mobile Messages
If you signed up to receive mobile messages from Bit & Bloom, but no longer wish to receive these mobile messages, simply follow the opt-out instructions included in each mobile message.
Cookies
What Are Cookies and How Do We Use Them? The Website uses a browser feature known as a cookie, which itself does not contain personal information, although it will enable us to relate your use of the Website to information that you have specifically and knowingly provided. The cookies are typically stored on your computer’s hard drive. Information collected from cookies issued by the Website allows us to evaluate its effectiveness, analyze trends, and administer the Website. The information collected from cookies allows us to determine such things as which parts of the Website are most visited and difficulties our visitors may experience in accessing the Website. With this knowledge, we can improve the quality of your experience on our Website by recognizing and delivering more of the most desired features and information, as well as by resolving difficulties. In addition, the Website uses cookies to help keep track of items you put into your shopping cart and to tell us whether you have visited the Website in the past. This allows visitors to the online store to maintain shopping carts between visits. You can refuse cookies by turning them off in your browser. If you have set your browser to warn you before accepting cookies, you will receive a warning message with each cookie.
Data retention
When you place an order through the Site, we will maintain your Order Information for our records unless and until you ask us to delete this information.
Security
We operate secure date networks provided by industry standard firewall and password protection systems to protect against the loss, misuse and alteration of information under our control. While we use reasonable efforts to safeguard the confidentiality of your information, we cannot guarantee that data will always remain secure due to transmission errors, outside events, third party hacking or other causes. We will comply with all privacy laws and make any legally required disclosures regarding breaches of the security, confidentiality or integrity of personal data consistent with our ability to determine the scope of a breach and our obligations to law enforcement.
Changes
As we continue to offer our visitors new and different types of content and services, the Website may modify our information collection, use, or disclosure practices. We may update this privacy policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal or regulatory reasons.
Children Under the Age of 16
The Site is not intended for individuals under the age of [16] . Bit & Bloom LLC does not knowingly collect or use any personal information from children under the age of 16. If you are under 16, do not use or provide any information on this Website, or on or through any of its features, do not make any purchases through the Website, do not use any of the interactive features, or provide any information about yourself. Bit & Bloom LLC does not sell products for purchase by children under the age of 16. No information should be submitted to the Website by visitors less than 16 years of age. If we learn we have collected or received personal information from a child under 16 without verification of parental consent, we will delete that information. If you believe we might have any information from or about a child under 16, please contact us at horsepeople@bitandbloom.com
Links
For your convenience, the Website & "Blog" may contain links to other websites that are not under our control. We are not responsible for them and this policy does not apply to those websites or any other companies that we do not own or control. The Website does not evaluate and is not responsible for the privacy practices or the content of such websites. We encourage you to seek out and read the privacy policies on each linked site to ensure that you are comfortable with the other websites’ privacy policies and practices. YOU AGREE THAT YOUR USE OF ANY THIRD-PARTY WEBSITE IS AT YOUR SOLE RISK, AND WITHOUT WARRANTIES OF ANY KIND BY BIT & BLOOM LLC, INCLUDING, BUT NOT LIMITED TO, WARRANTIES OF TITLE, FITNESS FOR A PARTICULAR PURPOSE, MERCHANTABILITY, OR NONINFRINGEMENT. UNDER NO CIRCUMSTANCES WILL BIT & BLOOM LLC ACCEPT LIABILITY FOR ANY DAMAGES ARISING OUT OF ANY TRANSACTION BETWEEN YOU AND ANY THIRD-PARTY WEBSITE, OR FOR ANY INFORMATION APPEARING ON THIRD PARTY WEBSITES.
Contact us
For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by e‑mail at horsepeople@bitandbloom.com or by mail using the details provided below:
BIT & BLOOM LLC
[Re: Privacy Compliance Officer]
BIt & Bloom LLC, 6942 Highland Park Drive, Nashville TN 37205, United States